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3 Easy Ways To Making Your Website More User-Friendly

3 Easy Ways To Making Your Website More User-Friendly Google is constantly changing their metrics for ranking sites based on SEO searches. As a business owner, this constantly means you have to keep up with those changes to outrank competitors. Is a site which is SEO (keyword) friendly, and mobile navigability still a top priority? Or, has making a site easier to manoeuvre, and having faster loading rates more important? Regardless of the industry your business is in, if you want to rank atop the search engines, you need to make your site user-friendly. These are a few ways in which you can do just that, and improve site rank on Google, and other search engines.  1. Limit restrictions -  You know those annoying popups which require you to input your email before a visitor can actually view your site? Or those annoying banner ads forcing visitors to click a link to move forward? Well these are things which are restricting your page from being user-friendly, and are in fact turning visit
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3 Ways to Get People to Buy Your Products Online

An online business, like any other business, is driven by profitability. Profits for most businesses are generated through sales. Below are three ways to get more people to buy your products: 1. Imply scarcity There are reasons as to why such a strategy will work. First, proven economic models such as supply and demand have highlighted that fact that the value of a product increases when it is unavailable, rare or scarce. The opposite is also true. Scarcity will make people subconsciously attach more value to the products being sold. Second, human nature has it that potential buyers procrastinate until the 'right time’. A bird in hand is worth several in the bush when it comes to sales. Scarcity let’s the procrastinating buyer know that the product will not be available tomorrow or the day after. You can use scarcity of time or scarcity of product. Create scarcity by giving your website visitors a time limit on their offer. This will give them the extra push needed to make quick de
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4 Simple Yet Effective Tricks To Increasing Website Sales

An ecommerce site may rank high in search engines and get a high flow of traffic but have low conversion rates when it comes to online sales. Increasing online sales being the primary goal of every online business, knowing the simple tricks for increasing website sales is imperative. Here are four effective techniques that you can use to increase your website sales 1. Improve your website navigation In order to encourage users to purchase from your website, it should be well laid out, clear and clean. If visitors find the website cumbersome and difficult to find what they want, they will go and look for it somewhere else. Keep everything consistent, professional and simple. Correct all spelling errors, for example and keep things as intuitive as possible. You should use obvious sections for your form and keep reminding the visitors where they are on the site. Also, minimize the number of clicks from the landing page to the checkout which means the purchasing process should be as quick
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5 Tips To Increasing Website Conversion Rates

One of the most important metrics to any online business or marketing campaign is your website's conversion rate. It doesn't matter if you drive millions of people to your website if none of them convert. What constitutes a conversion will depend, of course, on what your goal is. It could be content downloads, purchases, sign-ups to your email lists and more. However, in all cases, these conversions will either create immediate revenue or will push prospects to another phase in your funnel so that they convert into revenue later on down the line.  So, conversion rates will translate into revenues eventually. And that means ensuring you generate the best possible conversion rate, which shouldn't be too difficult, right? Well, not really. Things are never that simple because there are so many factors to take into account that will affect whether or not a prospect converts. Here are 5 tips to help you improve your conversion rate. Increase Your CTAs An action is made up of fou
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How to Calculate Sales Conversion Rate

In marketing terms, a conversion is when an individual acts in response to your call to action. For instance, most websites have a form where visitors are asked to sign up in order to get weekly newsletters. Any individual who signs up to the newsletter is a conversion. However, a lot more goes into it. When an individual actually clicks and reads the newsletter, it qualifies as a conversion. A conversion can also happen when a client takes advantage of a discount coupon sent out by the site owner. Pretty much every response to your call to action is a conversion. The real conversion rate, however, is the one that results in a sale hence revenues for the business. What is conversion rate? It's pretty easy to track your conversions. It's as simple as tracking the number of customers who have called you, picked up the phone, filled out the form or signed up for the weekly newsletter. Tracking your site's conversions will assist to have an idea of which marketing tools offer o
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How To Measure Your Opt-in Conversion Rate

How To Measure Your Opt-in Conversion Rate An email list is a powerful marketing strategy for any website owner. You can have many visitors to your website, but not all will subscribe to your email list. The percentage of visitors to your site that subscribe to your email list is known as Opt-in Conversion Rate. This means that if you want to have a lot of email list subscriptions to your website, considering that it's voluntary, you must offer a good reason or incentive to persuade your visitors to subscribe. Most website owners increase subscribers to their email lists by offering free valuable reports or extraordinary discount codes. However, the approaches here are not cut and paste so you will need to stay creative and follow your gut. Opt-in conversion rates are vital tools to your online campaigns because they enable you to have a clear picture of how many visitors saw your offer (commonly known as lead magnet) and found it valuable enough to provide their email addresses. I
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How To Test And Track Your Website Using Google Analytics

Did you know that a whopping 93 percent of all online experiences start with a search engine? Or that 75 percent of online users never scroll past the first page of Google? It's stats like these that can make or break your success on the Internet. If you want to track the number of consumers who visit your page from search engines, social media sites and elsewhere, you need a powerful analytics program that provides you with real-time insights and unparalleled intelligence. Here's how to test and track your website using Google Analytics. 1. Measure Traffic Sources Google Analytics is one of the world's most popular analytics programs and boasts powerful metrics that pertain to your Internet presence. Use this tool to gauge the amount of traffic you receive on your website and where your visitors are coming from. Google Analytics displays key performance indicators — like the location of traffic sources and the number of people who visited your page within a given time fram
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